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Saturday, 26 July 2008
 
 

How the Courage of One Man Sparked the Greatest Revolution in Direct Response Marketing History

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How the Courage of One Man Sparked the Greatest Revolution in Direct Response Marketing History

It all started in 1872. The daring deed of one man - in reaction to the greedy local shopkeepers of the time - launched a marketing revolution that is still in full force today - the direct response industry. See what this idealistic young man can teach us about direct response marketing today as we carry his principles into the Internet age.
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