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Friday, 16 May 2008
 
 

Improve Direct Mail Response Rates With Promotional Products

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Improve Direct Mail Response Rates With Promotional Products

Direct mail has been proven an effective marketing technique that generates new business. The same is true for promotional products. A number of research studies have shown that giving away promotional items augments a company's clientele base significantly. As both are important strategies in the marketing of a business, many are now combining these two approaches for an even more successful outcome. Promotional products, when paired with a piece of direct mail, can greatly increase direct mail response rates. Experts say that sending a promotional product along with a piece of direct mail can increase the response rate by as much as 51 percent
Read more at: http://ezinearticles.com/?Improve-Direct-Mail-Response-Rates-With-Promotional-Products&id=515627.
 
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