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Sunday, 07 September 2008
 
 

Mail Order Catalogs

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Mail Order Catalogs

As consumer-buying power widens, so are shopping options. Included in those ioptions are mail order catalogs. Started by Aaron Montgomery Ward in 1872, this line of shopping has brought millions of products to many consumers who prefer to shop at home. As a travelling sales man, Aaron Ward realized that his rural customers, the fishermen and farmers could be better served by mail order. This innovation proved to be a revolutionary idea as the single paged catalog expanded to 540 paged illustrated publications selling over 20,000 products. The publication of this catalog bears similar resemblance to the publication of magazines and is also distributed usually via postal service or via the Internet.
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