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Saturday, 26 July 2008
 
 

Small Business Mailing Lists

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Small Business Mailing Lists

Small business mailing lists are helpful for small to medium sized business who want to increase their customer base via direct mail. This method is like firing a shotgun into the water and hoping to hit some fish; most pellets will miss, but some will strike. For most small businesses, direct mail marketing campaigns are the most cost-effective way to approach new and existing customers. Given their budget constraints, small businesses need to be extra careful in targeting consumers based on extensive demographic data. These marketers need to enhance their campaigns to reach those customers whose interests and incomes best match their requirements. There is no margin for error with outdated or inaccurate mailing lists.
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