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Friday, 25 July 2008
 
 

Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Letters

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Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Letters

What does an ideal new direct mail donor look like? How can you spot one in a crowd? Or in a list of potential donors? Look for the 3 Cs.
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