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Saturday, 26 July 2008
 
 

Test Campaign Result Accuracy - Test Group Sizing - Part II

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Test Campaign Result Accuracy - Test Group Sizing - Part II

An approach to size test groups for a campaign has been presented in [Test campaign result accuracy - test group sizing - Part I]. However, how can one be sure that the size of the customer group used (the sample), is sufficient to provide statistically accurate results.
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