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Wednesday, 09 July 2008
 
 

The Best Format To Use In Advertising If You Are Going To Use Direct Mail

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The Best Format To Use In Advertising If You Are Going To Use Direct Mail

In my advertising seminars, I always get asked about direct mail...specifically ADVO, Val-Pak, and the magazines that are full of coupons. I'm not talking about direct mail to your customer list. I'm talking about the "marriage mail" that is sent to every resident in a given area...Junk mail.
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