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Friday, 25 July 2008
 
 

The Power of the Envelope for Direct Mail Marketing

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The Power of the Envelope for Direct Mail Marketing

What's inside the envelope is irrelevant if it never gets opened and often, envelopes go to the trash still sealed. When putting together a direct-mail campaign, it is very important to give careful thought to the envelope design most likely to be opened by the most number of prospects.
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