Top Consultant Identifies The Cheapest & Best List In The World |
Renting mailings lists is an expensive, time consuming, and wasteful process.
List brokers, in my experience, are order takers and don't have much grey matter, especially of the analytical sort. They'd much prefer to throw an SIC list in front of you and have you figure out who your market is, than to help you with quality input of their own.
Really, all their companies are doing is giving you data in a usable form, on disks or mailing labels, or even printed out on lead cards or sheets. There's value in that, but not much, especially if you're not certain your "selects" are the right ones.
In other words, if you're at a true MARKETING stage and you're unsure whom to roll out your ultimate campaign to, then renting lists, especially with their minimum purchase requirements, is incredibly inefficient and quite costly.
"Why not turn to a FREE resource at this stage?" asks Dr. Gary S. Goodman, top speaker, Fortune 1000 consultant, and best-selling author of 12 books and over 700 articles.
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