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Saturday, 26 July 2008
 
 

Want to Double Your B2B Direct Mail Response Rates? Mail the Same Offer to the Same List Twice

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Want to Double Your B2B Direct Mail Response Rates? Mail the Same Offer to the Same List Twice

Some business-to-business direct marketers have discovered that the same offer mailed to the same list a second time produces double the response of the initial mailing.
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