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Saturday, 30 August 2008
 
 

Warning to Direct Marketers - Asking These Questions Will Kill Your Conversions

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Warning to Direct Marketers - Asking These Questions Will Kill Your Conversions

For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon-please take note: this article is for you. To begin... One of the most famous questions ever asked in an ad was penned almost a century ago by copywriting legend Maxwell Sackheim. It read...
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