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Friday, 16 May 2008
 
 

When Not to Put Yourself in Your Audience's Shoes

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When Not to Put Yourself in Your Audience's Shoes

How many times have you heard that? Supposedly, if you put yourself in the audience's shoes, you can communicate better with them. It seems like good advice, doesn't it? It's especially popular among marketers - copywriters in particular. But this well-intended advice may do more to harm than good.
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