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Friday, 16 May 2008
 
 

When Scare Tactics Work (And When They Don't) in Direct Marketing

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When Scare Tactics Work (And When They Don't) in Direct Marketing

Using fear to motivate action is a proven and effective technique in direct marketing. But when used inappropriately, it can not only suppress response, it can damage your brand.
Read more at: http://ezinearticles.com/?When-Scare-Tactics-Work-(And-When-They-Dont)-in-Direct-Marketing&id=342214.
 
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