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Why is Retail Merchandising Important?

Friday, 25 July 2008

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Why is Retail Merchandising Important?

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Why is Retail Merchandising Important?

Recently at a meeting with an independent retailer, I was told that merchandising and display discipline are "silly" extra expenses for him, the owner who had just started up. The implication was that expenses such as marketing, rent, inventory, utilities, staffing, etc. are 'serious' expenses, while merchandising and display disciplines are 'frills'. I couldn't disagree more.
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