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Saturday, 26 July 2008
 
 

Writing for Direct Mail - The Astonishing Power of Guilt and Absolution

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Writing for Direct Mail - The Astonishing Power of Guilt and Absolution

Most of us - and most of our prospects - do things we shouldn't. And we don't do the things we know we should do. This stirs up one of the most powerful of human emotions - guilt. Let me show you how you can tap into a prospect's sense of guilt - and take a giant step towards making the sale.
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