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Saturday, 26 July 2008
 
 

Writing Sales Copy - 5 Blunders Copywriters Make and How To Avoid Them

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Writing Sales Copy - 5 Blunders Copywriters Make and How To Avoid Them

In my over thirty years as a direct response copywriter, I've made my share of mistakes. And, as copy chief to numerous copy cubs, I've seen a lot of blunders made. But there are five "squib moves," as I call them, that I see again and again and again. Let me show you what they are - and give you tips on how you can avoid them.
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