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Friday, 25 July 2008
 
 

Business Purpose - Why Does Your Startup Exist?

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Business Purpose - Why Does Your Startup Exist?

What is the purpose of your startup or new venture? This is just about the most important strategic question there is, yet all too often people respond in a one-dimensional or unconvincing way. Here are some tips to help you clarify the true purpose of your business and improve your chances of success.
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