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Friday, 25 July 2008
 
 

Doing Well by Doing Good

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Doing Well by Doing Good

Summer is here. And what better way to celebrate than with a scoop or two of Ben & Jerry's ice cream? Currently, there are 436 "Scoop Shops" in the U.S. and Canada, and more than 200 overseas. But many of the famous Ben & Jerry's flavors -- including Chunky Monkey, Phish Food and Cherry Garcia -- are as close as your local grocery store. So how did a little ice cream stand, run from a converted gas station in Burlington, Vt., grow into an ice cream giant that Unilever would buy 22 years later for $300 million?
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