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Friday, 25 July 2008
 
 

How I Became a Reluctant Entrepreneur

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How I Became a Reluctant Entrepreneur

It turns out that you don't have to take many risks in business if you don't want to. Nor do you have to sell. Or be desperate to earn a fortune. In fact, in my experience the secret is to adopt an 'if at first you don't succeed, try, try, try again' approach. If one thing isn't a rip roaring success, switch to something else. As to making money? Do what you enjoy, have a vision, look after your customers and the money will follow.
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