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Saturday, 06 September 2008
 
 

Innovation - Forget The Hype And Get Back To Basics

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Innovation - Forget The Hype And Get Back To Basics

No, I don't believe innovation is unimportant. I do think the word is over-used, and I think people would rather attend expensive seminars in San Francisco to learn about it than actually engage in it. But I think it's important. I also think it is woefully misunderstood. And I think the primary reason for our ongoing misunderstanding is our failure to recognize the importance of relevance.
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