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Saturday, 19 July 2008
 
 

Knock the Heads off Corporate Giants

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Knock the Heads off Corporate Giants

Are you a starting entrepreneur? Is it your first month of operation? I can hear your knees knocking. Do you wonder whether you can hold your own against the giants that dominate your chosen industry. The entrenched enemy tend to have vast resources, a strong marketing machinery and of course, a powerful brand presence. How can one compete against that? It's easy: with a little bit of entrepreural guerrilla skirmishing. Microsoft did it. Gateway did it. IBM did it. Do you think these companies started out big? Of course not. Microsoft started out from Bill Gate's backyard. You can be a Bill Gates. Here's how.
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