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Saturday, 05 July 2008
 
 

When I Couldn't Find Tall Trousers To Fit Me, I Set Up My Own Fashion Business

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When I Couldn't Find Tall Trousers To Fit Me, I Set Up My Own Fashion Business

Tall men are a small market - and tall and thin is even smaller than the well-known association between 'big' and 'tall'. Mainstream high street retailers just aren't interested in us. Their overheads are high, and they believe there just isn't enough volume in the market for them. As the Internet has evolved and more and more people are happy to shop for clothing online, I no longer had to take on the same problems faced by the volume retailers. The higher costs associated with developing and manufacturing ranges for a relatively small marketplace can be offset against the lower costs of operating online.
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