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Saturday, 19 July 2008
 
 

You Too Can Be A Giant Killer

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You Too Can Be A Giant Killer

If you operate in a market where there are one or two prominent players - perhaps many times larger than you are - it's very easy to get into the mindset that all you can do is chip away around the edges rather than take them on head-on. The natural assumption is that if you do take them on head-on either they will simply wipe you out with predatory pricing or the like or that you need massive amounts of finance to be effective to do so. It's then very easy to convince yourself that it's simply too risky and a lot safer to stay as you are. Well it's not true!
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