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Ethical Business Or Just A 'Green Wash'?

Friday, 25 July 2008

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Ethical Business Or Just A 'Green Wash'?

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Ethical Business Or Just A 'Green Wash'?

Coming off the sea at the end of Brighton Pier, and blasting its way through the air conditioning system of the Horatio Bar, a gale was blowing down the back of my neck. Despite this, sitting wrapped in my coat as if about to leave, I listened with great interest to the 'ethical' businesses who bravely gave their websites up for scrutiny at the 'Striding Out - Ethical marketing and branding event' held in Brighton, UK, at the end of February. It was a great event, but I do have a general gripe about these kind of ...
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