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Saturday, 05 July 2008
 
 

Integrity and the Company Promise

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Integrity and the Company Promise

If what we want is a long-term relationship with our customers -- and no sane business person wants anything else -- then we must be worthy of the customer's choice to spend his or her money on our products and services. We must offer them something they perceive to be of unique value, and we must deliver on the promise implicit in that value.
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