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Saturday, 26 July 2008
 
 

Multinationals: Why Don't They "Just Do It?"

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Multinationals: Why Don't They "Just Do It?"

Abstract The article talks about the moral and ethical challenges faced by the corporate world in the present times. The cases of Unilever and Nike Inc have been provided as examples of the double standards adopted by firms operating in various countries. The case of Unilever is quite unique as the 'unethical'advertising practices for its fairness cream product 'Fair & Lovely' have been followed by the firm since 1978, especially in the developing countries like India, and little voice has been raised over it. Nike's case on the other hand is a little different; with the human rights violations practiced by the company receiving a lot of attention by the international media, yet little seems to have changed. The case draws a comparison on the two different yet similar sort of discrimination being done by the two multinationals based on their country of operations. Facts, consequences and reasons are presented which form the core of the article.
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