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Saturday, 26 July 2008
 
 

Passing the Smell Test: Corporate Social Responsibility and Integrity Must go Hand-In-Hand

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Passing the Smell Test: Corporate Social Responsibility and Integrity Must go Hand-In-Hand

Do you claim to be a "socially responsible business"? Do you aspire to become one? If you do, you would be well advised to be sure your actions reflect your marketing literature. In the short run, you may reap the rewards that come to businesses that take the social responsibility leap. However, you hold yourself up to close scrutiny that will quickly turn those gains into losses - for you and your customers - unless you lead with authentic values and ethical practices.
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