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Saturday, 26 July 2008
 
 

Can Businesses Afford To Think Like Consumers?

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Can Businesses Afford To Think Like Consumers?

It should be no secret that successful business people do not think like consumers. We instinctively know that return on investment is more important than price. In spite of our instincts, there are those who would treat us like consumers, and we must avoid the folly they would otherwise plunge us into.
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