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Friday, 25 July 2008
 
 

Challenge or Opportunity?

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Challenge or Opportunity?

One of the competitive advantages quick-serves have long enjoyed is customer convenience due to the shorter cook times and the ability for the customer to pick up their food in a drive-thru or drive-in. That's no longer the case. I recently passed a full-service restaurant that had a drive-thru for call-ahead and pickup orders. While it might sound crazy, it's not that far-fetched. With so many full-service restaurants offering to-go and curbside pickup, drive-thrus are not far behind for them. Either way, the advantage you once had is shrinking.
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