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Saturday, 26 July 2008
 
 

Customer-Centered Market Leadership

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Customer-Centered Market Leadership

Why are some companies so much better at serving their customers than others? The answer: that are focused. They are customer-centered market leaders. They are the companies that provide the best offering by committing to one customer type; they design the entire operations of their company to fulfill that commitment; they maintain appropriate standards in other customer types; and they improve year after year. These are the companies that dominate their market.
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