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Friday, 16 May 2008
 
 

Customer Experience Management: Will It Ever Challenge Its Rich Cousin CRM?

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Customer Experience Management: Will It Ever Challenge Its Rich Cousin CRM?

Recently Customer Experience Management (CEM) has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management (CRM). A quick check on Google cites approximately 250 times more listings for CRM as it does for CEM and on Overture, for every one person searching on CEM almost 90 search on CRM. Yes, CEM is currently a poor cousin to CRM. If it is to grow up and become a powerful business tool it must move out of marketing and directly link itself to business outcomes.
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