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Saturday, 26 July 2008
 
 

Discover Why You Need Product Marketing Management Now!

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Discover Why You Need Product Marketing Management Now!

Marketing don't build anything, they don't sell anything and they spend all our money! So the big question is why do we need product management or marketing at all? Who is the champion of the value proposition? Is it the R&D group, Operations or Engineering people, or perhaps Sales? This business article explores this key business question and provides a dynamic answer.
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