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Saturday, 26 July 2008
 
 

Don't Be Fooled: Marketing Is Not About Meeting Customer Needs

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Don't Be Fooled: Marketing Is Not About Meeting Customer Needs

Here is the dilemma for modern marketers. There are already more products available than the consumer wants or needs. And the consumer has less time available to research products for themselves and, even if they did, they ignore your advertising messages anyway. Today marketing is not about meeting the needs of customers in our over-saturated market smart marketers realise it's all about beating your competitor.
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