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Wednesday, 09 July 2008
 
 

Don't Just Define Your Market - Dominate It

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Don't Just Define Your Market - Dominate It

One of the areas most credit unions misunderstand is market segmentation. Having exclusive SEGs or a community charter-type boundary isn't enough of a market segmentation approach. You don't just want to be a player in the market you want to dominate a segment of the market.
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