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Friday, 25 July 2008
 
 

Dragon Skin

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Dragon Skin

Now look at the names of your products. Do they speak to the customer? Do they conjure up images in the potential buyer? I imagine some of you are shaking your head and saying to yourself, "But my products have to be descriptive of what they actually are." Sure that's one mind set. Using that mindset, Dragon Skin could be called Silicon Carbide Ceramic Matrix Armor. Ho hum. That name means something to the chemist who created the technology but leaves the potential buyer flat. Pinnacle Armor knows this.
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