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Home arrow Business Tips arrow Market Research Is a Backwards-Facing Tool: It Won't Deliver Marketers the Next Big Idea
Saturday, 19 July 2008
 
 

Market Research Is a Backwards-Facing Tool: It Won't Deliver Marketers the Next Big Idea

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Market Research Is a Backwards-Facing Tool: It Won't Deliver Marketers the Next Big Idea

Market research is a great tool for looking backwards but it has limited value in looking forward. This article gives you the reasons why - and gives you some practical places to go in the hunt for the nest big business idea.
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