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Saturday, 26 July 2008
 
 

Product Managers as a Strategic Asset

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Product Managers as a Strategic Asset

As marketing budgets have dwindled, companies have cut back on Product Management as a functioning part of their organizations. Many companies have started to view product management as a luxury, yet best in class companies understand the vital roll that a product manager plays in helping a company efficiently plan, develop and launch new products and to optimize the sale of those new products through their sales channels.
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