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Sunday, 07 September 2008
 
 

Product Pricing

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Product Pricing

Pricing - The key success to marketing. Today if one has to ask the marketing team about which is the most dreaded p's among Kotler's 4 Ps then definitely most of them will agree 'price'. If a MNC enters a new country/market then most of its research goes on so called 'Product acclimatization' and 'Price discovery'. Phenomenal energy and greenbacks are spent on test marketing, customer feedbacks to arrive at right product and golden price - The product and price which would help companies to get all potential customers.
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