Restructuring Businesses to Maximize Market Share Growth |
As customers exert more choice in their purchase of products, the businesses center of gravity shifts from the products to brands, the business mode shifts from the product-oriented PUSH dynamic toward the brand-oriented PULL dynamic - and the competitive arena shifts from the factories and offices of the business to the minds of customers. These seminal shifts transform the business from and product generator to perception builder. if only because it is the perception that the business builds and maintains, that will determine customer preference, and customer preference determines their purchase, and their purchase is the primary source of revenue revenue for the business, which determines the business' market share growth. Businesses must be restructured from product producer and pusher to brand designer and fulfiller. Here's how.
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