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Friday, 25 July 2008
 
 

The Essence of Marketing and Brand ROI

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The Essence of Marketing and Brand ROI

In close connection to marketing, brand ROI or return on investment is the measurement on whether the brand name of a product is generating income for the business. Not really income per se, but it sees to it that the name of the product has impact on how well the product is known and how people connect the name with something else. Marketing strategies of today use branding as a key focus in introducing a new concept or innovation on current products that has several competitions worldwide.
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