You Can't Measure An Ill-Defined Strategy |
If you're trying to measure things without first having your strategy - your goals, objectives or priorities - firmly and crisply articulated, then you're probably frustrated by where to start, overwhelmed with too many possible measures, or disappointed because you haven't found the measures that really matter. That's what many of my consulting clients are experiencing when we first start working together: they have no strategy, or they have a strategy that is too vague, or they have a strategy that hasn't been properly cascaded. The first obstacle to overcoming their measurement problems is to make their strategy measurable. This is one of the powers that great measurement has: to make your goals so tangible, so vivid, that you can't not achieve them!
|
