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Friday, 25 July 2008
 
 

10 Surefire Strategies for Marketing to Generation Y

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10 Surefire Strategies for Marketing to Generation Y

Generation Y cannot be reached through traditional marketing channels. Direct mail, print ads, and television advertising bounce off these powerful consumers like bullets on Superman's chest. In my work with emerging leaders, I've discovered many ways in which marketers have totally missed the mark with Generation Y consumers by not acknowledging their motivators. So let me clue you in to the ways in which you can effectively connect with this growing market of savvy spenders
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