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Friday, 16 May 2008
 
 

15 Questions to Ask Your Copywriter

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15 Questions to Ask Your Copywriter

A major portion of your success in business will depend upon your selection of a copywriter. A copywriter, by the way-also called a marketing writer or sales writer-is the person who writes the words that sell your product or service and make you money. Before you choose one to work with, you'll need to ask him or her a series of important questions. Here, I recommend 15 questions and the answers you should be listening for. Remember, the copywriter is possibly the least expensive element of your promotion-and the one with the biggest potential for profits.
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