5 Handy Hints To Maximise Your Visual Merchandising |
Picture this... You walk into a store with the intention to buy a bottle of wine. As soon as you approach the bottle shop, you see a bold attention grabbing display in the front window for a brand of vodka that appeals to you. As you enter the store, you're presented with a dynamic series of simple adverts on a large plasma screen. The music is pumping, and you're browsing for the wine you were after. As you pick up a couple of bottles of wine, you notice an ad for that vodka in the window. It says "Buy a bottle of ABC Vodka and get 10% off your total purchase"... Interesting! As you approach the counter, there is a conveniently located stand with the vodka there, ready to put on the counter and buy. You do exactly that, and walk out of the store with your bottles of wine, a bottle of vodka and your 10% discount. Thank you visual merchandising!
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