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Friday, 25 July 2008
 
 

A Strategic Look At Client Retention From Your Strategic Thinking Business Coach

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A Strategic Look At Client Retention From Your Strategic Thinking Business Coach

One of the behaviors I continue to see in the marketing efforts of many companies is the extraordinary expenditure of resources to "chase" new clients and customers. Companies keep thinking up new marketing ideas, increasing their networking activities, and advertising in many non-effective places with the emphasis on gaining new clients and customers. Why? Because there are still many individuals and companies that have the "we have always done it that way" mentality and believe that gaining new clients is how they grow their business. Well, Your Strategic Thinking Business Coach takes exception to that thinking and those strategies that only focus on gaining new clients. Instead, the real strategic approach to growing your business is by client and customer retention. And why do I believe that?
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