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Saturday, 17 May 2008
 
 

A Word on Word-of-Mouth Marketing

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A Word on Word-of-Mouth Marketing

Some Public Relations purists seem to be giving a derisive sniff to all of the attention paid to Word-of-Mouth and word-of-mouse marketing. They contend, and rightly so, that new innovations have always had vocal early adopters, and publics have long sought out communities of interest to help them make important decisions.
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