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Saturday, 26 July 2008
 
 

Advertising Agencies & The Internet - The Contrast Principal

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Advertising Agencies & The Internet - The Contrast Principal

If there is an Advertising Agency out there searching around for a mission statement, here is a suggestion. Come down off your high horse of superiority and confront your most important asset (no it is most certainly not your creative director!) it's us, the people who you want to buy the products that you advertise. On no account use Focus Groups because they have been completely discredited as a complete sham and will not give you the answers you need! And then interact with us... I guarantee that you'll be horrified and surprised by the outcome.
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