Advertising And Moral Illiteracy And The Apple Iphone Launch! |
Back to Apple/iPhone launch, despite the communication illiteracy evidenced by Gobe, some wisdom stills prevails, despite all the hype there are many who have a sound critical faculty. It is not a given that everyone will want a phone with all those bells and whistles, no matter how beautifully they are packaged.
Surveys show that most people just want a phone that just makes calls. Only 3% of American consumers expressed an interest in purchasing the iPhone. Most of them don't use the full functionality of their mobiles, and most of them, a whopping 86%, don't want advertising on their phones!
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