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Friday, 25 July 2008
 
 

An 8-Step Strategic Marketing Approach For New Business From Former Clients

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An 8-Step Strategic Marketing Approach For New Business From Former Clients

How much of your marketing effort is dedicated to marketing and obtaining new clients or customers? Are you devoting your entire marketing effort to find new clients? Or are you using some strategic thinking and developing a strategy to get back in touch with former clients to gain new business from them? It has always intrigued me in my business coaching and business consulting practices that so many businesses give very little effort to or totally ignore past clients and customers that are no longer active. Not keeping inn touch with former clients and customers is very short-term thinking and definitely is not strategic thinking. Actually, former clients and customers can be the best source of new business for you. Remember, it costs anywhere from 2 to 41 times as much to acquire a new client or customer than to keep an existing client or customer. With this in mind, Your Strategic Thinking Business Coach offers the following 8 strategic steps to gain new business from your former clients and customers by building an effective contact program.
Read more at: http://ezinearticles.com/?An-8-Step-Strategic-Marketing-Approach-For-New-Business-From-Former-Clients&id=580152.
 
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