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Sunday, 07 September 2008
 
 

An Introduction to Database Marketing

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An Introduction to Database Marketing

Neil Fletcher had been running the family's retail business successfully for five years since inheriting it from his father. Fletcher's Dry Goods was not only a well known landmark in the local area, but was also beginning to attract clientele from neighboring towns. Neil's thoughts were now occupied with ways to take his business to a new level.
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